About Us

About us
Our brand of Gem Aura was born in November 2014 when we opened our first store in Bedworth. A year later in November 2015, we opened our second store in Kings Heath, Birmingham.

History
We are family run Jewellers established in 1980 our 1st store was in the heart of the Old Bullring Shopping Centre, Birmingham.  Over the past 35 years, we’ve gained an extensive understanding of our customer's needs and with our experience in the trade, we have always managed to keep ahead with new trends and designs.

What we do
We offer quality jewellery at affordable prices, specialising in 9ct &18ct gold and Platinum, Diamonds and Silver Jewellery.  We are also stockists of designer Jewellery such as Guess Jewellery and we also offer a comprehensive Jewellery and Watch repair service (free no-obligation quotes) and free verbal insurance valuations.